Visual Design: Catie Takimoto, Creative Direction: Antoine Choussat, Art Direction: Branden Collins, Photography: Enrique Vegas & Tony Kelly.

Print & Digital OOH

At the launch of the Spectacles 3 campaign, Snap took over billboards in major markets — Paris, Dubai, London, New York, to Los Angeles. These OOH placements were designed with the audience and space in mind from airports, on side of buildings, to high traffic freeways.

Stylist Lookbook

At the intersection of style and technology, Spectacles aimed to deliver a curated lookbook to celebrity stylists. I designed and curated this lookbook to highlight the fashion and function of Spectacles 3.

Magazine Placements

Spectacles 3 magazine spreads feature campaign photography and QR Snap codes so readers are able to try Spectacles 3 on virtually through the Snapchat app.