One Day Without Shoes is TOMS annual day of awareness for children's health and education. Leveraging social media, TOMS donated a new pair of shoes to a child in need for every photo tagged #withoutshoes.
My creative direction used hand drawn illustrations to encapsulate TOMS’s global community. Paired together with first-person POV images, the identity focused around giving back through social media.
Creative direction, graphic design, illustration, animation: Catie Takimoto