Catie TAKIMOTO
Los Angeles, CA
TECHNICAL SKILLS
Photoshop, After Effects, HTML, CSS, JQuery, Blogger, Wordpress, Final Cut Pro X, InDesign, Dreamweaver, Illustrator, UX/UI design, DSLR Cameras
EXPERIENCE
October 2015-Present
- Design refreshing digital assets on TOMS.com and in emails working closely with the creative director to maintain brand mission and with e-commerce team to create engaging content promoting sell-through of featured product
- Launch new marketing initiatives, including Apple Watch partnership and the Malala fund, which educate customers about new products and the give-back that coincides with purchase
- Plan, organize and execute creative including photo shoots and animations for Black Friday, Facebook Canvas, and One Day Without Shoes campaigns
- Stay up to date with email and web analytics from user-testing and apply key takeaways from data while maintaining the aesthetic and voice of the brand
October 2014-September 2015
- Designed, modified, updated, and delivered graphics for interactive production working closely with designers and clients; assets including mobile landing pages, ad banners, and retail assets
- Streamlined workflow from design to production, creating templates for a more efficient process
- Integrated and updated seasonal assets on the TOMS Retail Marketing Portal site
Design Intern | WATSON / DG
August 2013-July 2014
- Researched and developed micro-content for tumblr based feature film and television web campaigns, complementing the overall site aesthetic for clients such as Disney, Fox Searchlight, Lionsgate, and Universal
- Designed and executed web and mobile banner campaigns for feature films
- Wireframed and designed mobile responsive sites complementing the overall site aesthetic of desktop sites
Film, Photography, and Animation Teacher | DIGITAL MEDIA ACADEMY
Summer 2012, Summer 2013, Summer 2014
- Created a Special FX curriculum for the film course and taught youth ages 8-12 years Photoshop, Illustrator, Final Cut Pro, and Toon Boom
- Instructed game design and iPhone app development course using GameSalad
- Oversaw and coordinated daily activities for 50+ children
Creative Intern | REPLENISH, LLC.
January 2013-June 2013
- Generated social media content and posts for Facebook, Twitter, and Pinterest, doubling Pinterest followers
- Developed and coordinated Replenish Kindness campaign and Earth Week campaign for Facebook and Twitter
- Assisted in redesigning and UX testing new website
Creative Designer | National Honda Civic Marketing Campaign
January 2013-May 2013
- Generated ideas and execute mock-ups for creative direction based on consumer research insights
- Assisted in delivering final edits and executions of print ads, videos, and PR material
- Organized and lead in creative direction of campaign brief and client presentation
Licensing Chair, Web Designer | DELTA DELTA DELTA
Other positions held: Historian
January 2011-December 2012
- Strategized organization branding through graphics for apparel, PR, advertising and website
- Conceptualized and plan new website layout
Multimedia Youth Counselor | PLANET BRAVO
Summer 2011
- Instructed stop-motion animation and DSLR photography lessons directed toward 2nd-7th grade children
- Led camp activities stimulating interest in the arts y developing multimedia workshops
Student Assistant Instructor | USC JOINT EDUCATIONAL PROJECT
January-May 2010
- Developed a semester long geology curriculum for 3rd graders in the USC neighborhood
EDUCATION
UNIVERSITY OF SOUTHERN CALIFORNIA | May 2013
B.A. Animation and Digital Arts
Specialization: Web Development