TOMS One Day Without Shoes

One Day Without Shoes

On One Day Without Shoes, an annual day of awareness for children's health and education, TOMS decided to use social media to it's fullest potential. For every picture posted with the #withoutshoes hashtag, TOMS would donate a new pair of shoes to a child. The creative direction melded TOMS hand drawn aesthetic with global giving illustrations. Paired together with #fromwhereistand-esque imagery, the campaign focused around giving back through social media.

Creative direction, graphic design, illustration, animation

TOMS One Day Without Shoes

TOMS One Day Without Shoes

A day to raise awareness about children's health + education.

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